Beef Producers Go Lean and Ethically Mean
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beef (57 KB)
A recent campaign issued by the National Cattle Association is promoting the benefits of eating “lean beef” as part of a healthy diet. The tagline of the campaign is “ 29 lean cuts. One powerful protein” [...]
Clever Marketing, Clever Storytelling
[[posterous-content:pid___0]]I’ve been noticing a momentum of pushback toward companies (small businesses especially) that use social media to sell their products. There’s been a few angry Facebook status updates in the last few weeks, but what really caught my attention was Chris Brogran’s declaration that he intends to “unfollow” anyone who mindlessly flags their wears online. [...]
Clever Marketing, Clever Storytelling
I’ve been noticing a momentum of pushback toward companies (small businesses especially) that use social media to sell their products. There’s been a few angry Facebook status updates in the last few weeks, but what really caught my attention was Chris Brogran’s declaration that he intends to “unfollow” anyone who mindlessly flags their wears [...]
Social Networks – What is their Appeal?
People have a tendency to develop social relations based on a universal need to belong. The basis for these relations require frequent personal contact, and generally a “relationship marked by stability, affective concern, and continuation in the foreseeable future” (Baumeister & Leary, pg 500). The very function of social [...]
Social Media Goes Public
Social media has proven its ability to build momentum around everything from social causes to natural disasters. Social technology has demonstrated its efficiency and speed in reporting current events faster than traditional news media, as with the case of CNN being beaten to the breaking news in Iran [...]
Defining Media Literacy
Before the onset of new media and citizen journalism, we (adults, teens and children) consumed media in the same context of one to many with limited opportunity, if any, to interact with the message.
Today things are different. Now media – both social and traditional, is interactive. Its context [...]
Defining Media Literacy
Before the onset of new media and citizen journalism, we (adults, teens and children) consumed media in the same context of one to many with limited opportunity, if any, to interact with the message.
Today things are different. Now media – both social and traditional, is interactive. Its context spans [...]
Untitled
Is social media more persuasive than mass media? Do we spend social capital when we persuade?
I’ve been thinking a lot about social proof, defined as the tendency for people to adopt the behaviors of everyone else when the appropriate thing to do seems ambiguous. (wikipedia)
Social media has a unique advantage [...]
Media, Ethics & A Prayer For President Obama’s Death
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hate (14 KB)
In the realm of communication, especially in interactive media, we’re often confronted with opportunities to consider morality and ethics in the context of how to respond, or even “show up” online. In the case of social [...]
Small is the new BIG
via thislife2.com
Posted via web from carenmagill’s posterous
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