Your personal brand is the story of you. It’s your legacy. Told externally by who you are, what you do, and how you do it, it comes from within, and organizes your reality. How well you tell your story is based on what you pull up internally and determine to be real and different [...]

I just read a really interesting piece in Marketing VOX News about mom’s in the UK being 44% happier with the way brands are communicating with them, this year over last year. That’s quite a significant change in a short period of time.
Why?
The current economic struggle has forced brands to get smart about their [...]

I was having a debate last night with my best friend who is quite fired up about a business she’s planning to launch in the next 12 months.  Her business coach suggested her first step should be a blog.  She came to me to get started on that.
I agreed that blogging would help her build [...]

If the idea of networking in a room full of strangers makes you want to throw up, then you’re not alone. Most people react the same way. However, if you take a different perspective to putting yourself out there, I guarantee you’ll have a much better experience then the pitch laden, cheap wine [...]

There are few things women hate more than a cheesy sales pitch.  Whether it’s a guy in a bar, or a guy selling a car, if the line sounds canned and generic, the product probably is too.  The same is true in business.
However you probably have a great story about a guy who did something [...]