he key to working Twitter effectively is to focus on quality over quantity. Don’t be fooled by folks that have 50,000+ followers. They may be famous, they could be “just that good”, or most likely they stayed up to the wee hours of the morning, mass following people with an expectation of getting [...]

I’m really into the idea of positive marketing. My definition of this is marketing that has a positive affect on the consumer, over and above the value of the item or service consumed. Therefore, the marketing itself has to provide value. This can mean education, messaging that supports positive lifestyles, or marketing [...]

I am amazed that some people have over 52,000 followers on Twitter. I bet 60% of them have no idea who they are following, or care what they have to say. I’ve come across people with hundreds of friends on Facebook, most of whom they probably hide receving updates from. These aren’t [...]