A quick and simple way to create a marketing strategy.
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Still not blogging? Think again. It really can grow your business.
Still wondering if the time, energy and invested brain cells are worth the ROI of a blog? I think so.
According to Small Business Trends, bloggers see:
55% more visitors to their website.
97% more links to their website which is a primary factor in where your website [...]
Using Video to Promote Your Event
In my last post I showed you a little 30 second video I produced to promote my upcoming event using Animoto. The clip was FREE to create and share. That said, it’s a little tricky to communicate a point in 30 seconds or less, but for a $30 annual fee, I can make all the [...]
Using video to capture a mood.
If you’ve been reading my posts for a while, you’ll know that there is a statistic buried somewhere in a past blog post that says that customers are 70% more likely to buy a product when they see video as a component of the promotion of it. So in the spirit of “selling my butt [...]
Measuring Your Social Blood, Sweat & Tears
I could talk on and on about how we can measure our social media success, but I’m going to keep this short and sweet because let’s face it, although metrics are important, they aren’t much fun.
There are a million ways to look at how your social media assets (your Facebook Fan page, Twitter Account, blog, [...]
Outsourcing! It’s Key To Your Small Business Success!
If you’re just starting out in business, or even just conceptualizing what your biz would look like, I can’t stress enough how important it is to set up a system to outsource certain tasks. Be honest with yourself about what you’re good at, and what you enjoy doing, consider where most of your time is [...]
Start building your Social Media Empire!
In last week’s post, I asked you to start poking around in various social media outlets and start listening to what’s happening in your “space”. I assume you’ve had a chance to mull over twitter and Facebook, and perhaps you’ve done some exploring in LinkedIn, Ning and a few industry blogs as well.
So now [...]
Leaning Into Entrepreneurship
If you’ve found yourself feeling unenamoured by the doldrums of corporate careerhood, you are not alone! It may seem like there is no end in sight, but alas, where there is a will there is a way!
Check out this short clip on my four tips for leaning into entrepreneurship. Even if you think you positively [...]
Want To Know Your Customers Better? Put your Virtual Ear to Ground
Last week I asked you to answer two fundamental questions…. What to you want to gain from social media, and what are you willing to invest? I also asked you to define you target market(s) so you had some idea of who you are going to focus on. This process gives you a clear objective [...]
Thinking Of Creating A Social Media Campaign? Start With The Bigger Picture In Mind.
Before you jump head first into the social media abyss I recommend that you take a step back and ask yourself two fundamental questions:
• What do I want to gain from social media?
• What am I willing to invest?
I find that these two questions help to define your end goal and gives you an idea [...]
