I’ve been noticing a momentum of pushback toward companies (small businesses especially) that use social media to sell their products.  There’s been a few angry Facebook status updates in the last few weeks, but what really caught my attention was Chris Brogran’s declaration that he intends to “unfollow” anyone who mindlessly flags their wears online.  Given that he’s one of the nicest people I’ve ever encountered in the social sphere, that’s a pretty significant statement.

Social media is a tool for conversation and connection.  It’s not a promotional vehicle and it likely won’t convert potentials into payers.  It can however, give your market, your brand, and your products or service some credibility and mindshare.  If you’re really good, you can use storytelling and narrative to weave a call-to-action without anyone ever feeling sold-to.  You can do this by marketing “for” your client, not “to” them.  Be educational, entertaining, inspiring or funny, but never be “salesy”. 

Are you up for the challenge? 

Here’s a great example of a call-to-action that’ educational and entertaining.  It’s worth the watch.

Posted via web from Caren Magill